Signage outside your business is a necessity for information sharing, wayfinding, and identifying your business. But so too are signs that will take your brand one step further. We’re talking about channel letters — a prominent type of outdoor sign that will stand out from competitors and catch the attention of customers. These stunning signs illuminate your brand, giving your business an elevated look that will transform your business exterior for the better.
In this blog, you’ll learn how these signs give your business a professional outlook, which piques the interests of prospects and keeps customers coming back.
How Will Channel Letters Elevate Your Brand?
Command Attention for Your Business
The illuminated power of these signs enables you to display your business name and logo in an eye-catching way. You’re able to select from front-lit, back-lit, or combination-lit letters to achieve just the right look for your sign. No matter which you choose, your lighted sign will stand out both day and night, draw attention to your business, and let people know where you’re located.
Support Brand Recognition
Even if you’re a well-established business that has been around for years, you’ll benefit from highly visible channel sign letters. They help keep your brand top of mind for customers, so that they build brand loyalty and return again and again.
On the other hand, if you’re a new business or new to the area, prominent signs are critical to build brand recognition and familiarity. They offer the perfect way to introduce onlookers to your business and catch their attention professionally. Thanks to the personalization of these signs, you’ll be able to do just that by showcasing your business name and logo in a design and style that reflects your brand and creates cohesion with your other marketing tools.
Showcase a Professional Look
The three-dimensional nature of these signs combined with quality craftsmanship and durable materials makes them a professional sign for your business exterior. With a sharp-looking sign outside your business, you’ll be set to enhance the ambiance of your facility. This is key not only to draw attention as we previously noted, but to establish a great first impression when people arrive at your business.
Establish Your Business as a Premium
In additional to elevating your business exterior, stunning channel sign letters will also promote your business as a premium offering. A professional, personalized sign is one that will showcase your business favorably while also setting you apart from others in the area. When you compare a custom sign to an unremarkable, generic sign, its brand power simply cannot be beat. If you want to give your business an extra edge over the competition, a custom, branded sign is one that will do just that.
Create Custom Channel Letters Near Me
To unlock the transformative power of signage for your business, you need a responsive sign-making team on your side. In Frisco, TX, you can rely on us at Artisan Signworks to produce custom channel letters that give your brand a highly visible, professional look. We’ll dedicate ourselves to learning about your business so that we can capture your brand perfectly and showcase your business in its best light through our show-stopping signage.
Book your free consultation with us to get started.