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Outdoor Signs


Did you know that nearly 60% of consumers said that the absence of signs deters them from entering a store or business? The importance of outdoor signs is undeniable, yet finding the right signage is even more crucial, as 50% of respondents indicated that poor signage would make them turn away from a business. This means that even if you have acquired a sign, it may not be the right kind to optimize your foot traffic. 

Whether you’re a start-up or a well-established business, it is time to upgrade your marketing strategy with outdoor signage for your business. Not only do outdoor signs identify your business to customers, but they also promote your brand, establish your place in your community, and make positive first impressions.

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Discover the Uses of Outdoor Signs

While outdoor business signs are used to identify your business to the Frisco community, there are so many additional benefits that you can reap the rewards of.
Draw Attention

When placed strategically, outdoor signage is extremely visible and eye-catching, which attracts the attention of potential customers. In a poll, 8 out of 10 customers indicated that they would enter a business for the first time if the signage were attractive enough.

Constant Advertising
An outdoor sign is your star employee. Not only do they promote your business to customers, but they also work 24/7. They never take time off, which means they are constantly advertising your business and trying to boost your sales.
Brand Awareness

Through unique colors, fonts, and designs, customers are able to identify your brand and recognize it through your exterior signage. Approximately 85% of your customers live or work within a five-mile radius of your business, which means they pass your signage constantly. By becoming familiar with your brand, they will build brand awareness and loyalty.


The more visible your sign is, the more customers will walk through your front door. Almost 4 out of 5 people in a poll indicated that they have trouble finding a business due to poor signage, which negatively impacted their buying behavior. From illumination to readability to size, these elements directly impact the effectiveness of your sign. 

What is the Right Type of Outdoor Sign for Your Business?

We understand that every business is unique and has its own needs, challenges, and goals. Our experts will guide you in choosing the right outdoor sign that helps you achieve your goals.

Here are some to consider: 

Given the array of options available, the cost of outdoor signs varies depending on a variety of factors. During our consultation, we will discuss your business needs and signage vision, so that we offer recommendations and provide your business with a quote.

Your Trusted Outdoor Sign Company in Frisco, TX

If you’re looking for a reliable, quality sign company that services Frisco and the Dallas-Fort Worth metro area, you’re in luck! Artisan Signworks is a full-service, one-stop sign shop that specializes in creating custom, captivating outdoor signs for businesses of all sizes. We prefer to use American suppliers to ensure your sign is made from high-quality materials. 

Our talented team of creators and designers are excited to work with you to transform your business by producing signage that exceeds your expectations.

Get started today by giving us a call to book your free consultation.