As your first point of contact, the lobby or reception area is a key area for generating positive first impressions, building valuable brand recognition, and welcoming new customers. This space should be designed strategically, as should the signs found within it.
Lobby signs, while seemingly small in responsibility, can contribute significantly to the overall impression of a business. They are the welcoming handshake and inviting gesture to clients, customers, and visitors alike.
In this blog, we will explore the role these signs play and various types you can choose to elevate the experience within the entranceway of your business.
The Role of Lobby Signs
As these custom office signs are traditionally the first thing seen when entering a space, they are designed to include the business’s name, logo, and other brand elements. As such, lobby signage should accurately reflect your brand and communicate your values.
For example, if a bank wants to be known as competent, capable, and professional, their lobby sign design should reflect these qualities. A metal logo sign that is simple, durable, and elegant would be an excellent fit.
Another element of this sign’s design can be the information that it provides to visitors. If specific actions are required or knowledge is needed, these signs should be the ones offering it.
Exploring How to Design Unique Lobby Signs
When creating a unique lobby sign, it is important to understand the various styles and materials that are available; each offers distinct advantages that can elevate your office reception signage.
Custom Designs
Tailored lobby signs should reflect your brand’s personality and values. By customizing the design, you have full control over the colors, fonts, materials, shapes and sizes. Each of these elements impacts the impression that your signage and business will generate.
Materials
Whether you opt for a single material or mixed materials, the choice of materials significantly influences the aesthetic and durability of your signage. For example, wood adds warmth and a touch of nature, whereas acrylic offers a modern, polished appearance.
Interactive Elements
Incorporating digitization, QR codes, or customer engagement tools can make your signage stand out. Whether they guide customers through your business or showcase real-time information, these interactive aspects can make all the difference in your business being remembered.
Finding a Signage Partner Worth Having
Just like not all signs are created equal, not all signage partners are either. If you’re looking to create office reception signage that fulfills your unique goals, it’s crucial to find one that can meet your needs and is dedicated to going above and beyond for you.
At Artisan Signworks, we can do all this and more. As a full-service sign shop, we offer comprehensive experiences for each of our clients and high-quality products. Your vision is our end goal.
Let’s get started today – give us a call to book a consultation.
