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New Business Owners and Start-Ups

New Business Owners & Start-Ups

Did you know that 50% of a new start-up’s customers are a result of business signage? While the importance for outdoor signs is imperative for all businesses, they are exponentially more for new businesses.

When trying to break into a market or industry, new business signs are the perfect way to introduce your business to passersby and make it known. Without these clear identifiers, your business may struggle to attract customers.

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Effective Signs for New Businesses & Start-Ups

Traditionally, the type of signage that will have the most impact on the foot traffic and sales your business sees is outdoor signage. This is because they are often one of the first brand touchpoints a customer has with your business.

Here are some outdoor sign solutions that will benefit your new business:

Storefront Signs

Your storefront signs act as a personal brand ambassador. They identify your name, logo, slogan, and store to customers personally. Whether you’re looking for a minimalist, subtle design or a bold, striking aesthetic, these signs can be personalized easily to make it happen.

Channel Letters

These individually crafted letters or symbols are used to spell out your business’s name, slogan, or logo. They offer two distinct purposes: identifying your business to new and existing customers and capturing attention. As they include LEDs, whether front-lit, backlit, or both, these signs are sure to intrigue people, encouraging them to visit and know more.

LED Signs

Finding unique ways to garner attention is essential for the success of a new business or start-up. With LEDs on your signage, you’re sure to capture attention effortlessly during the day and at night. Choose the color of lighting and its placement to achieve your desired look and aesthetic.

Banners

As a durable, cost-effective sign solution, banners are the perfect way to announce your grand opening. From retractable to hanging banners, there are many different options, which makes finding your ideal choice a breeze.

Digital Message Boards

While a pricier option, if your business can invest in a digital message board, we would recommend it! Whether it displays scrolling text, videos, or animated graphics, this sign brings your business into the digital age. It is also known that dynamic signage is more effective at capturing and maintaining customer attention than stagnant signage.

These signs can be added to other sign types, too, such as pylon or monument signs. They add effective messaging or other design elements, which can be modified in real-time at the click of a button.

Design Factors to Consider When Designing Custom Signs for New Businesses

  • Color: Using your brand colors within your sign’s design is very smart, as each sign will act as a brand touchpoint, building recognition and recall.
  • Messaging: Short, simple, and easy to understand messages are imperative. Make sure to only include the necessary information a customer would need to become interested in your business.
  • Size: Focus on achieving the right balance for your new business signs in Frisco. If they are too large, they run the risk of overwhelming the space, but if they are too small, they can be easily overlooked.
  • Shape: Try to venture away from the traditional square and rectangular signs; using a unique shape can attract attention and set your business apart from competitors.
  • Positioning and Placement: Signs for start-ups should be strategically placed to ensure maximum visibility and impact. Determining positioning and placement before finalizing your design means you can use this information to optimize your design.
  • Installation: Identifying the right way to install your signage is important to consider during the design phase. For large signs, such as channel letters or pylon signs, this kind of consideration ensures an easy signage process. It also reduces the amount of time your business operations are affected during installation.

Discovering a Trusted Signage Partner in Frisco, TX

At Artisan Signworks, we offer countless new business signs for you to choose from. Our goal is to bring your vision to life to achieve your marketing strategy and elevate your business.

If you’re looking up, “start up signs in Frisco”, you’ve found a trusted signage partner! Give us a call today to learn more about what we can accomplish for your new business.